Yesterday I received a catalog from a major clothing retailer. Well, the cover featured a new product that had me at hello…
Scratch & Sniff T-shirts.
Yes, I know. I had the same burning question –
Do they come in BACON?
Only orange, strawberry, and grape are available for now.
But we can dream.
Then I was struck by a few more questions, as well.
Like, will there be a line of Scratch & Sniff pants?
And if so, will my bacon T-shirt clash with minty capris?
Also, do they come with warning labels?
DO NOT USE WHILE CAMPING!
YOU SMELL LIKE FOOD.
And what do teachers have to say about all of this?
It doesn’t take a deep thinker to imagine that this wearable would be a teacher’s worst nightmare…
“Suzy, stop flashing Timmy this instant!”
“I’m not flashing Timmy, Miss Harbuckle – I’m smellin’ my shirt!”
And if a 6-year-old in Colorado can get expelled for singing “I’m sexy and I know it” (Yep, it really happened on May 4th) – then how is “Honestly, Mr. Hornblatt, I was just sniffing her shirt” going to go down?
But the most important question of all (besides that bacon inquiry, of course) is…
Can creativity go too far?
OF COURSE NOT!
Take heart, Elbow Benders – if there is a market for Scratch & Sniff T-shirts, there’s a market for ANYTHING!
PROMPT: Go on a marketing mania brainstorming binge. Take a 10-minute timeout and list as many WILD and CRAZY products as you can. From platform heels for the petite Pekinese to alpaca scarves for the Alaskan anaconda – you never know when you’ll come up with THE BIG ONE…
Sara Blakely, the creator of Spanx, is a billionaire, after all.
Bacon stationary, anyone?