I recently received
a catalog from a major clothing retailer. Well, the cover featured a new
product that had me at hello…
Scratch & Sniff
T-shirts.
Yes, I know. I had
the same burning question —
Do they come in
BACON?
Sadly, no.
Only orange,
strawberry, and grape are available for now.
But we can dream.
Then I was struck
by a few more questions, as well.
Like, will there be
a line of Scratch & Sniff pants?
And if so, will my
bacon T-shirt clash with minty capris?
Also, do they come
with warning labels?
As in…
WARNING!
DO NOT USE WHILE CAMPING!
YOU SMELL LIKE FOOD.
And what do
teachers have to say about all of this?
It doesn't take a
deep thinker to imagine that this wearable would be a teacher’s worst
nightmare…
“Suzy, stop
flashing Timmy this instant!”
“I’m not flashing
Timmy, Miss Harbuckle – I’m smellin’ my shirt!”
And if a 6-year-old
in Colorado can get expelled for singing “I’m sexy and I know it” (Yep, this
really happened) — then how is “Honestly, Mr. Hornblatt, I was just sniffing
her shirt” going to go down?
But the most
important question of all (besides that bacon inquiry, of course) is…
Can creativity go
too far?
Answer:
OF COURSE NOT!
Take heart, Elbow
Benders — if there is a market for Scratch & Sniff T-shirts, there’s a
market for ANYTHING!
PROMPT: Go on a
marketing mania brainstorming binge. Take a 10-minute timeout and list as many
WILD and CRAZY products as you can. From platform heels for the petite Pekingese
to alpaca scarves for the Alaskan anaconda — you never know when you’ll come up
with THE BIG ONE…
Sara Blakely, the
creator of Spanx, is a billionaire, after all.
Bacon stationary,
anyone?
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